|
Popular magazines |
Trade, industry and professional journals |
Journals of commentary and opinion |
Scholarly , Academic & research journals |
AUTHOR |
Usually a staff writer or journalist. Sometimes the author's name is not provided. |
Writers with subject knowledge or practitioners and professionals. |
Great variety: specialists, journalists, organizational members, others. |
Primarily experts, often university researchers, whose credentials are usually included. |
AUDIENCE |
Written for the "average" person who doesn't have in-depth knowledge of a topic. |
Multiple levels of readers: general public to practitioners and professionals. |
General audience, high school and up. |
Aimed at professionals, researchers, scholars, or others with more in-depth knowledge of the topic. |
CONTENT |
Entertainment, opinion, current topics, quick facts. |
Trends, forecasts, news and events in the field; products, book reviews, employment, biography. |
Commentary on social and political issues, specific viewpoints, book reviews. |
Research, analysis, scholarship. Often includes abstract, research methods, conclusion, bibliography. |
LENGTH |
Shorter articles providing broad overviews of topics. |
Short newsy items to longer, in-depth articles. |
Varies: short, pithy, articles to more in-depth discussion. An issue may be devoted to a particular topic. |
Longer articles providing in-depth analysis of topics.* |
APPEARANCE |
Glossy, color pictures, advertisements. |
Ads related to the field or profession. Charts, tables, illustrations. |
Varies considerably. Some have graphics and advertisements. |
Dense text, usually with graphs and charts, fewer specialized, advertisements. |
CREDIBILITY |
Articles are generally evaluated by staff editors rather than experts in the field. |
Articles reviewed by editors from professional associations or commercial/trade organizations. |
Publications support a particular viewpoint or specific interest group. Opinionated. |
Articles reviewed by a "jury" of experts--"peer-reviewed" or "refereed"—before publication.* |
EXAMPLES |
People, Essence, Hispanic, Good Housekeeping, Out, Time, Vogue, Sports Illustrated |
RN, Library Journal, Professional Builder, Contractor Magazine, Restaurant Hospitality |
National Review, America, Harper’s, New Republic, Commentary, Progressive, Atlantic |
Journal of American History, Nature, Journal of Business, Lancet, Bioscience |